The Digipak

The digipak is very important in the advertising products to the consumer and has many purposes; it consists of a patented style of CD, DVD or BD packaging,. However the digipak main purpose is to tempt consumers to buy the product. This is done through many techniques which will highlight the artist as a star or giving the consumer reason the buy the product. By creating a successful digipak it will therefore increases the artist profile by selling more albums through a successful digipak. In addition the artist can express what he is selling through the use of photographs seen throughout the digipak. This can give another perspective to his personality which his audience may not know about. Digipak-style packaging is often used for CD singles or special editions of CD albums and is used as a package for DVDs and DVD sets. Most digipaks are very personal to the artist themselves and often can consist of a lyric booklet which can also provide more artist photos (due to the demands of the record label) in addition to maybe personal stories from the artists point of view, personal quotes of reason why song where written or for people; such as family or friends. The digipak is very important in the advertising products to the consumer and has many purposes; it consists of a patented style of CD, DVD or BD packaging,. However the digipak main purpose is to tempt consumers to buy the product. This is done through many techniques which will highlight the artist as a star or giving the consumer reason the buy the product. By creating a successful digipak it will therefore increases the artist profile by selling more albums through a successful digipak. In addition the artist can express what he is selling through the use of photographs seen throughout the digipak. This can give another perspective to his personality which his audience may not know about. Digipak-style packaging is often used for CD singles or special editions of CD albums and is used as a package for DVDs and DVD sets. Most digipaks are very personal to the artist themselves and often can consist of a lyric booklet which can also provide more artist photos (due to the demands of the record label) in addition to maybe personal stories from the artists point of view, personal quotes of reason why song where written or for people; such as family or friends.