Why is it important to carry out a
Photo-shoot, especially when creating a digipak and magazine advert?
There are many reasons why it is vital a photoshoot is carried out
before the creation of the digipak and magazine adverts. This is because images
are fundamental for the audience to relate to and are a major selling point;
images also create links with the buyer which therefore improves the artist
name and reputation.
Planning was crucial to my group and we planned everything before attempting
it. My group spoke about the importance of pictures and shared ideas of what
shots, location, and clothing should be attempted, plus which would have the greatest
effect on the target audience. We knew this would be a challenge to get all
deep house conventions and all of our ideas in to the digital and magazine
advert and for this to be successful.
Photoshoot
Photoshoot
It is important to carry out a photo shoot so that we have a range of different images to use for the different promotional media aspects of our project. It is important to capture images that will incorporate our chosen genre as well as the narrative that we have chosen to follow in order to attract our chosen target audience so that the music video is successful.
We took images of one of the group members that we have then decided to make our artist as there is not one present in our video. We reenacted the movements that a DJ would be likely to make in order to capture the dance genre and these elements of the song that we seem to have otherwise ignored in the conventions. We took these images in front of a green screen so that it would be easier to edit on photoshop with different background etc. This further added to the ease of incorporating the dance genre as it allowed us to add club scenes behind and create professional looking digipak and adverts etc.
We will use the images that we have taken will be used for both our music advert and digipak. The photoshoot was hugely important to create these projects successfully as an advert would struggle to attract an audience without any images for them to relate too. It will help to engage the audience and give an insight into the style of music that they will be listening too. The images that we have used for the digipak and advert are conventional to the dance/house genre as it shows our main character in a position that you would stereotypically imagine a DJ to be standing in.
The images portray the artist as being mysterious and unknown as I have blacked the image so that the identity of the artist is kept a secret. This reflects the artist in the music video as he is not present and by creating an unknown artist it adds a secretive aspect and adds to the attraction for the audience.
(Images - Explanation of which ones are used and why?)
(Step by step images of how I photoshopped the digipak front cover)
We took images of one of the group members that we have then decided to make our artist as there is not one present in our video. We reenacted the movements that a DJ would be likely to make in order to capture the dance genre and these elements of the song that we seem to have otherwise ignored in the conventions. We took these images in front of a green screen so that it would be easier to edit on photoshop with different background etc. This further added to the ease of incorporating the dance genre as it allowed us to add club scenes behind and create professional looking digipak and adverts etc.
We will use the images that we have taken will be used for both our music advert and digipak. The photoshoot was hugely important to create these projects successfully as an advert would struggle to attract an audience without any images for them to relate too. It will help to engage the audience and give an insight into the style of music that they will be listening too. The images that we have used for the digipak and advert are conventional to the dance/house genre as it shows our main character in a position that you would stereotypically imagine a DJ to be standing in.
The images portray the artist as being mysterious and unknown as I have blacked the image so that the identity of the artist is kept a secret. This reflects the artist in the music video as he is not present and by creating an unknown artist it adds a secretive aspect and adds to the attraction for the audience.
(Images - Explanation of which ones are used and why?)
(Step by step images of how I photoshopped the digipak front cover)
This is the photo that I used for the digipak as I felt that it would be the easiest to incorporate with the background that i had chosen. It would also be the easiest the edit on photoshop to hide the identity of the artist by filling the image with black filler. It was also one of the images that did not have part of the figure cut out, other that his left hand. However this would be easy to use for the digipak as I wanted the image to be placed on the right hand side and this would therefore go unnoticed as it would meet the edge of the product (Include image of Digipak cover)
You have made a start in explaining what a photoshoot is and you have also made a start in describing where the images will take place in your ancillary products. But further analysis is needed, by considering the before and after images of how your images were used and the effects that it creates.
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