Rough Cut

Rough Cut

Why is a rough cut important to consider?

The rough cut implies the ending of my group’s task and the rough cut is the final way to impress our target audience with our music video. This is done by making final improvement. These improvements are made by gathering research of people who watched the rough cut. This is done by leaving comment on the site You Tube. From this the general public decide what there thought were. These can be improvement, likes, dislikes, everything the public comment is important as it give my group another opinion which could suggest something my group had not thought of, for example have some of the scenes could be brighter. The information gathered will be used to improve our music video to be more successful in our finished music video. This intern should make our music video more successful. This highlights the importance of the rough cut as it will inevitable make our video more successful to our target audience.

Why is it important to consider audience feedback?

Considering the audience feedback it vital to my group as this can effect can directly impact the success or failure of any product. Audience feedback is important to consider because it allowed my group to come to terms with the strengths and weaknesses of our own music video. This is hard to do by members of my group. As we have high opinions of our own work and have watched it so many times, and spent a number of hours editing the music video on Final Cut Pro. Each comment written by the audience was discussed by my group; this would potentially improve on what we had created already. It is very important to act on the audience feedback as by not doing this could actively affect the success of what we have created. My group have more chance of success taking the feedback into account which is why this is so important.

 

How did you receive your feedback? YouTube, Interviews?

After posting my groups rough cut on you tube we received large amounts of helpful feedback from our target audience. Many positive and some constructive criticism. Although it’s nice to hear that the music video was “Amazing” this will not help my group to improve what we have created. There were many places my group could show our rough cut however none with a wider audience than you tube. YouTube getting over one billion view a month with the perfect place to unreal my groups rough cut. My group felt that the large amounts of views would give us the highest possible comments which would give my group the best chance of improving our music video. My group felt YouTube should not be the only avenue we took also using Face book to give my group feedback which would also give us comments.

Comments that we received included: 

•  "The video captured all the different aspects that you would expect to see in a dance video such as the flashbacks and fast paced editing" 

• "Could have been improved by adding scenes from a club etc to emphasise the dance element further" 

• "The narrative was easy to follow and I could sympathise with the graveyard scenes" 

• "A range of different transitions could have been used to make it more complex and professonal"

The second comment "Could have been improved by adding scenes from a club etc to emphasise the dance element further" was an aspect that we would have liked to address had we not run out of time. This is an area we felt let the video down and would have looked more professional if it had been included, adhering further to the dance genre conventions. 

How will the feedback assist you with finalising your final music video?

Without receiving feedback regarding our music video, as a group we would not know whether we had successful met our target objective to create a music video in our chosen deep house genre. Through receiving a combination of positive, negative and constructive criticism feedback relating to our rough cut. It allowed my group to identify micro elements which adjustment would lead to an increase in our target audience satisfaction and overall success of the narrative production.