Vox pops

·    As a group we decided to undertake some primary research in the form of a vox pop. This is because it would present us with more of an idea of how our target audience felt about various components which create a music video. Target audience feedback is fundamental and without it we may create a final product which does not appeal to them. We want to create a music video to entertain/make our target audience think about certain issues and therefore have various elements which appeal to them too.

 

·         To undertake the production of the voxpop, we created 5 new questions to ask a number of different age ranged and different gendered people (questions not used in our questionnaire) We then went around the school to find 5 available people to interview and took them to various places in the school to film them. Once we had filmed the interviews, we then edited the material we had. The footage we produced did not need much editing as the interviews flowed nicely.

 

·         We then added text at the bottom of each interview clip including the persons name who we interviewed and their age.

·         Creating our own vox pops will assist us with the planning of our creative production as it allows us to consider our target audience throughout. This may effect certain camera shots/editing styles we may like to use and to see how appropriate they are in aim to fulfil our purpose of appealing to our audience. It can be archived on YouTube as displayed at the top.