Questionnaire

Music Video Questionnaire

      Questionnaires are important form of primary research when creating our music video. This is a easy way in which to collect information from a variety of different gendered people and aged people. By using the primary research we will ensure that our video will appeal to  our chosen target audience to create a successful music video. It will allow us to become more familiar with our chosen audience likes and dislikes. The primary research will allow us to identify a range of different qualities and techniques that our audience will enjoy when watching a music video. This will give my group the best chance of creating a successful music video. Being aware of aspects such as which codes and conventions to keep and which our target audience would like to see broken will help in creating a successful music video. By understanding the target audience my group will be able to create something the audience want.

 

Within the questionnaire we used a range of open and closed questions in order to create a range of qualitative and quantitive data. We wanted to gather the best results from audience. The questionnaire couldn’t be to time consuming, this is why we included closed questions and not include to many open questions. This would give my group the best answers. The qualitative data will be easier for us to put into pie charts to analyse and evaluate. however, the quantitative data allowed the candidate to elaborate on their answers giving use more information and a greater understanding of what they like to see within a music video. 

 

We decided to distribute the questionnaires to 40 people in total within which 20 were male and 20 were female. This decision was made so that we had a large range of people of both genders which would give us large amounts of data from both genders and make sure that our music video will appeal to a range of people of both genders. My group also chose people from a large age range as people of all ages listen to music and have an opinion. Contrastingly we sampled more people of our target age range which is young audience. 
 

What gender are you?    Male     Female

How old are you?   0-15       16-30       31-45        46-60

Which is your favourite music genre?    Rock       Pop      Dance     RnB    Rap      Jazz

Have you heard of Sonnenantz?   Yes          No

If yes, what is your favourite Sonnentanz song?

Do you prefer to watch a performance (singing and dancing), a narrative (story) or a concept (idea)?

Performance           Narrative            Concept

What conventions (typical elements that make up a dance video) would you like to see in a dance music video?

Do you think music videos should be censored?        Yes      No

How do you think an artist should be represented?

What editing styles would you like to see in a dance music video?

Jump cuts         Split screen           Green screen            Fast paced editing   

Slow paced editing