Planning Cinematography

Planning cinematography

 

What is the purpose of cinematography?

Cinematography is effectively used in a music video so that the audience can see a visual interpretation of the song. Different camera shot create a specific desired effect on the audience in order to appeal to them. These highlights how important this aspect of production is when creating a music video. Cinematography allows the audience to visualise what the artist was thinking when creating the song. Encouraging the audience to draw connation’s from the music video to get an understanding what the artist was thinking when creating their song. Different camera shots/angles are chosen specifically to affect the audience in the artists desired way. Camera shots are important to include within a music video because they give off effects that may make the audience feel emotion, it can also build tension, excitement, suspense, give the feeling that something is about to happen or create power or weakness of characters. For example a high angle shot to show the character got more power. Contrastingly a low angle shot to show characters weakness. Without the crucial role of cinematography, the music video would not exist! Therefore, it must fulfil the dual purpose of entertaining and informing the audience. It is clear that cinematography is very important and is vital my group research this to prefect our own music video.



What cinematography will you include and why?

As cinematography is very important it is vital my group make every shot have a purpose to affect our target audience. This could be to create emotion or create links with the audience. My group’s music video will include mainly fast paced shots. This is conventional to keep with the beat of the song and to help our music video flow with the music.

My group will try to create emotion to entertain our young target audience. To do this we will subvert the deep house conventions by having the female character car crash in slow motion. My group aim for this to create an emotion link with the audience to slow motion prolonging the pain of her death. In addition we will also use slow paced shot in the grave yard to highlight the realism of the female characters death. This will be showed through the use of a low angle shot of the grave reiterating what has happened.  By doing this it will create emotion for the audience and therefore give them more entertainment when watching our music video. This will intern make our music video more successful as the audience where entertained.

In addition to creating emotion my group also wanted spectacular view to keep the audience watching our music video. This will be done through the use high angle shots looking over London. This romantic setting will also reiterate the couples love and happiness. This will also build a link with the audience and therefore create more emotion when the audience find out she dies. These conventional emotional links help to give the audience suspense of what may happen and build tension.

We also aim to show happiness this will be down through a number of shot of the couple’s happiest moments. My group will use fast paced editing to connect with the beat and help the song flow with visuals. The happiness of the couple will be seen through shots such as close ups, long shots, mid shots and over the shoulder shots. We aim to emphases the couples love to the audience building feeling. The scene will be forest walks, cake making, and bed scene. This hopefully will evoke the feeling of love to the audience.



How is your cinematography conventional to your music genre?

My group know the importance of not subverting our music video drastically. These are thing we know our target audience don’t like from our primary and secondary research. We aim to subvert certain aspects. However we aim to keep our music video mainly conventional. This will include:


Cinematography:

                               - Handheld camera work
                               - Rarely any static shots
                               - Large variety of camera shots and angles
                               - Close up of lead singers

Mise-en-scene
                               - Flashing lights
                               - Modern teenage stereotypes (Alcohol, Drugs)
                               - High key lighting
                               - Fun atmosphere

Sound:                   - Upbeat music
                               - Repetitive drum beat
                               - Produced sounds (techno/electronic style)

Editing:                  - Fast paced/ to the beat
                               - A cut to a new shot usually every 1 or 2 seconds
                               - Usually cut to tell a narrative

By following these conventions highlighted by our target audience it will help to engage the audience. And allow them to enjoy their chosen genre the way they enjoy others.

How does it build a relationship with your target audience?

Among many techniques building a relationship with the target audience is vital for the success of a music video. This allows the audience to connect with the music video and therefore understand what the artist was thinking when writing the song. There are many ways to build a relationship with the audience my group done this in many ways. One example of this would be the couples love. This is seen through many shots and evidently increases the impact of the women’s death. The closer the audience feel to the female character the more they relate to the situation, and what it must be like when in that situation. We tried to this in many flash back scenes for example the cake making scene the couple having fun evokes their love, something which many of the audience can relate to. We also aim to use the common stereo type of men to build a relationship with the female audience. It is a common stereo type that men cheat we aim to do this to build a relationship with female audience, this will intern draw them into the storyline. This will later be used in the crash scene.

It is clear that cinematography is very important and something my group have thought about very truly. As to make a successful music video cinematography is vital. My group hope that by extensively researching into this technique we will have a successful music video.