Storyboards

 

 

 

Storyboards

What is the purpose of a storyboard?

How did you use your primary and secondary research that you carried out, to plan your music video?

How did you and your group storyboard your music video?

How did you share the responsibility?

Did you follow your storyboards, or did you make changes?

Include your storyboards

The purpose of a storyboard is to order shots in which make up a story Putting each shot into order from start to finish allowed my group to plan what would be included in my groups music video. This will allow my group to follow a plan during filming; knowing exactly what to do, which as a result will increase time taken to film. This will be because the group will not know which part to film, which shot to be taken, whos in which scene. This will result in many re-takes and the qualiy of the music video  that would be wasted. In addition  without a storyboard my group would have  no visual reference to go by, whereas by having one creates a vision which the group can follow to create a successful music video.

Storyboards included camera shot, iconography and lighting used, the actors that were in the shot, as well as the sound and editing within. This will illustrate a clear description and picture describing what my group wished to create, which will follow the chosen order which will allow my groups narrative to be portrayed.

By creating the storyboards  allowed my group to be well organised in order to create a successful music video. This was done by previously coming up with a general outline, at the same time as coming up with additional ideas to better the narrative. Developing ideas will better the overall which will increase the general success rate of our music video, and successfully entertaining my groups target audience.
 

 
primary and secondary research enabled my group to gain additional ideas that could be included within our own music video, which would also be included in my groups storyboards to help to achieve the wants and needs of our target audience, and to meet the codes and convention of the deep house genre. Primary research included a questionnaire and vox pops. Which helped my group to understand our target audience and the contentions they injoied in the deep house genre.

Secondary research carried out included research in to my groups chosen genre (deephouse). This included the anylasis of  two music video which was part of my groups chosen genre. This included AZEALIA BANKS - 212 FT. LAZY JAY and  Disclosure white noise. On the large scale media software YouTube. By doing so we are able to overlook successful conventions that have been released into the music industry with a high success rate. This is shown through high views on the video,  likes on YouTube and success in the music charts. This allowed my group to understand the criteria to make a successful music video that successfully achieved the codes and convention of the genre. Conducting both primary and secondary research allows us to understand the success criteria of a music video and gain inspiration. An example of this would be the charcheter in Disclosure white noise seen having fun in the narrative and moving with the beat of the music. My group felt that this would be helpful in the creating my groups music video.  Following these conventions will determine the feedback my group will receive by our target audience. Individual conventions such as iconography and lighting need to be taken into careful consideration to allow the audience to be clear on the genre and enjoy what is conventionally expected. This would all help the creation of our storyboard which in turn will help to create a successful music video.

 

The way in which our group storyboarded our music video was fair and efficient. All group members, including myself came together giving individual opinions and ideas towards what we wanted the music video to include. Alongside our personal ideas, we then also included elements in which our target audience fed to us through our primary research, as well as the ideas we collected from other successful artists music videos. Obviously when combining all these aspects in to one, the group and myself needed to consider that there was a general flow and that all elements were conventional and that our lyrics were parallel to our visuals. We wanted to use a range of different camera shots and angles, highlighting key conventions , such as the use of a guitar. The audience then instantly associate the use of a guitar with the indie genre. As a group we planned to have the storyboard completed prior to filming and discussed when and where we would be filming our narrative. By doing so, this would ensure that we used our time wisely and effectively. Overall, the group and I wanted to build a strong relationship with our target audience, therefore by including their feedback within our final product will help us to do so.

After an in detail discussion we chose to split the group in to two pairs. Each pair would either work on the camera shots and what was in each shot, the other pair focusing on how it was be displayed in through drawing pictures. Together we decided on the iconography and lighting that were to be used, as well as the characters involved. Luckily we all had a clear vision on what all group members wanted within the music video, therefore sharing responsibility and putting the storyboard together was made a lot easier. This uniformed process ensured that we were happy with our shared responsibilities, and was able to put together a storyboard for our music video that would appeal to our target audience and follow indie conventions.

We luckily managed to follow the majority of our storyboard whilst filming, as myself and the group shared the same views on what we wished our music video to include. An example of this, from the beginning we knew that we wanted portray Georgia as a individual, as well as convey the passing of time through lighting. This enabled us to portray Georgia as the commodity, making it clear to the audience who our artist is straight away, avoiding any confusion. Elements in which we did not follow were changed within the editing process. When placing our footage in order we simply swapped a few shots, as we felt by doing so it would make the video more visually appealing for our target audience. Overall, I felt that having the storyboards enabled the group and myself to refer back to something and keep on target. It set a rough guideline for the narrative in which group members performed and filmed. We kept to a lot of our original storyboard, for example in the performance section and its camera angles, location and lighting. However we chose to change elements such as using additional footage. We shot extra camera shots in Camden then originally expected of a pub called The Apple Tree. We chose to use these shots as it followed Goodwin's theory in the way it it links lyrics to visuals. This builds a greater link between the two and incorporates more of an indie alternative edge. To conclude, the group and myself followed the vast majority of our storyboard whilst filming, however did change a few elements to better the overall product. It followed indie conventions, as well as rebelling against them to be diverse and unique in order to attract a greater audience to better the success rate.

 

Storyboards allowed my group to try a range of ideas and contrasting scenes. Which would give my group more diversity when editing our music video and creating our finished piece. As a group sticking to our storyboards storyboard allowed my group to efficient and organised. My group made many changes from our first storyboards. This was because when filming it made scene for shots to be taken in different places. However my group stuck to the main theories behind the storyboard.