evaluation 3

My audience feedback allowed me to learn a number of feature which allowed me to improve my final product for my music video. It is extremely  important to evaluate your work. By doing so it allows you to understand thing which do not work and how thing can be improved. This allowed me to understand what I did well and what was not as good.

You tube was used to showcase my rough cut of my music video and my final finished music video. This is because it is a globally used site which has millions of users. This meant that my music video would be seen by a large audience. This would allow me to gather a larger and more diverse range of comments. I new It was important to use a larger audience from my foundation production, where a smaller group was used this didn’t give me a large and more diverse range of feed back but having a larger audience . I new that by having a larger audience to view my music video it would increase the amount of feed back I would get which would determine the amount I could improve my music video.

Comments that we received included: 

·                 "The video captured all the different aspects that you would expect to see in a dance video such as the flashbacks and fast paced editing" 

·                "Could have been improved by adding scenes from a club etc to emphasise the dance element further" 

·                "The narrative was easy to follow and I could sympathise with the graveyard scenes" 

·                "A range of different transitions could have been used to make it more complex and professional"

Being a media producer the feed back was both good and bad. This strived me to improve the bad parts which my target audience didn’t seem to like, however I new by making changes I could improve  the music video making it more successful. This was done by adding effects to create links with the audience. This can be seen where I added more dance scenes  Although I know it is good having positive feedback I preferred negative as these were the features that I could improve to make my music video better.

The second comment "Could have been improved by adding scenes from a club etc to emphasise the dance element further" was an aspect that we felt as a group needed to be added. Myself and my group achieved this by filming at a friends party to capture some of the flashing lights to give the impression of a club scene. This we felt made the music video appear more profession and adhered further to the dance genre conventions. 

Another comment that we took forward was "A range of different transitions could have been used to make it more complex and professional". Our rough cut mainly only included straight cuts with some fade transitions. We decided to include a wider range of transitions to give the video a more professional finish without it looking too over loaded with transitions which may have the adverse effect. We also took this comment further by including some effects over certain pieces of footage to show contrast between the scenes - and again to make it appear more professional. For example we applied a black and white effect over the scenes of the car crash to show the difference between the flashbacks and crash. This we felt would make the narrative easier to understand for the audience as it would highlight the difference between the positive and negative parts of the relationship that we displayed.

The feedback that we received would be vital if we were working within the music industry. It would challenge our knowledge on the conventions of a music video as well as those belonging to the dance genre and whether we were able to break them successfully. It would make sure that we had considered our target audience sufficiently throughout the entirety of the video as well as highlight whether our video was of a high enough quality to stand up alongside professionally produced music videos. It would also what our chosen target audience liked and disliked. This would give me as part of the music industry the knowledge of what the target audience want to see. This would allow me to design an artist around what the audience want. It would also emphasise the strengths that we hold as producers and the aspects that we would need to improve upon. As a result of the feedback that we received it would allow us to see whether our music video as well as us as individuals have the skills and qualities to be successful within the music industry.