Pie Charts

We chose to use pie charts and bar charts to present the information that we collected from our questionnaires. This was in order to make the feedback easier to interpret as we felt that visual aids will be more engaging. Consequently this will help my group analysis information easier to truly understand our target audience and what they enjoy seeing in a deep house music video.

 

My group decided that splitting the target audience in to groups the best way to start this was through gender. My group sampled twenty males and twenty females in order to gather fair results and not to be biased to our target audience. This gave us an insight into which different aspects each gender would like to see in a deep house music video, as well as highlighting correlation which a certain gender would like to see in a music video. This would result in my groups music video becoming pleasing for both males and females. The genre is a very accessible for both males and females and as a result we wanted our research to reflect this, and in turn our music video.

 

After gathering the two groups of gender my group decided to split the age range of all who took the questionnaire. This was to identify our target audience and determined the age of the participants that we were using within our questionnaire. My groups aim was to gather all different age ranges to give a range of valid information. This is seen through the age range starting at 15 and finishing at 60. This would ensure that we were collecting the opinions of a range of different age groups as well as a greater number of participants belonging to our target audience age group. This would make sure that we had collected enough information in order to be useful within our research and that we could broaden and include as wide target audience as possible. As well as this it allows us to specify the people we are targeting in more depth and therefore more accurately to increase the appeal of the video.

Once we had grouped the basic information of the participants who took the questionnaire.  My group wanted to ask questions which directly related to the music genre. This would directly help my group find what the target audience demand from our chosen genre. More specifically their favourite music genres. Our feedback further cemented the opinion that we had chosen the right genre of music for our specified target audience due to the majority of participants favouring the dance genre (35%) over a few selected others. My group felt that the increase in deep house music has lead to an increase in popularity of the genre. The increase in popularity could also be due to genre becoming very mainstream and is more aware now to consumers, causing an increase in popularity. The genre is also one that is enjoyed by each member of our group and we therefore felt that we had a better understanding of the genre, which would allowed us to become more creative when creating the music video. This will hopefully lead to our music video of having a higher chance of success.

 

My group wanted know if the participates was aware of our artist, this would confirm that we had chosen the right song and artist. This would allow us to see that the artist that we had chosen was popular within the public and more importantly our chosen target audience. This statistics of a majority of 77% of participants that answered our questionnaires had heard of the artist and gave us more hope in that we had chosen a popular artist which has popular songs.   

 

My group wanted to ask the participants what they preferred when watching a music video, Concepts, performance and narrative. It was clear from the results of the questionnaire that narrative was preferred by a clear (45%) of participates that took the questionnaire. It was clear that my group would choose a narrative based music video as the primary research showed half of participates preferred a narrative music video and would therefore follow the opinions of the participants. In addition all members of the group also agreed with decision. Due to our music video belonging to the dance music genre we felt that we should follow the conventions and what the target audience want.